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Nicholas Newman

20140424_200034A podcast is an additional method to market your business.  A podcast can be many things, it could be a demonstration of your services or even you being interviewed.

For tips on being interviewed see http://www.nicnewmanoxford.com/how-to-improve-your-interview-performance-with-the-press/

 

Producing a video or audio podcast:

 

  1. Determine how long it should be, say 3 to 5 mins.
  2. Set out the main points or questions you wish to answer.
  3. Rehearse the timings.
  4. Film your video or record your audio podcast. As for equipment, you can use your mobile phone, computer’s camera, tablet or digital audio recorder.
  5. Upload your podcast to your computer.
  6. Using editing software, you can add special effects and graphics or correct any problems in the podcast.
  7. Ask a friend who has not been involved in the production of your podcast to review it, to see if any further adjustments need to be made.
  8. Determine whether your podcast will be streaming or downloadable, and use a podcast encoder to format it in a manageable file size for online viewing or listening.
  9. Find a host for your  podcast e.g. your website or Youtube. Make sure that the host can accommodate your video’s bandwidth.
  10. If your host does not provide an RSS feed for your podcast, create one yourself.
  11. Lastly, promote your  podcast just as you would your website.

Note: Once completed you can host your podcast on your website or your YouTube channel. If you host it on YouTube, remember to create a link on your
website to your YouTube location.

For editing software see Serif Movie Plus  or Windows Movie Maker

 

About the author: admin

 

Oxford based journalist and consultant, who writes about business, especially the global energy business including exploration. Also editor Oxfordprospect.co.uk. Writes about a variety of topics including production, power generation including renewables, innovation, investment, markets, technology, regulation, leadership, policy making and management.

 

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